Introduction

Finding lingerie that blends comfort, style, and lasting quality shouldn’t feel impossible—but for many women, it often does. Irritating seams, scratchy fabrics, and inconsistent sizing make daily wear a struggle. That’s exactly where Hanky Panky, the brand famous for its world-renowned lace thongs and buttery-soft lingerie, stands out in the best way possible.

Known for their iconic Signature Lace Thong, exceptional craftsmanship, and commitment to inclusive, feel-good lingerie, Hanky Panky has built a global reputation for comfort without compromise. Whether you’re looking for everyday basics or something with a feminine, romantic twist, Hanky Panky offers pieces designed to make you feel confident and comfortable all day long.

In this guide, we’ll explore what makes Hanky Panky special, who it’s best suited for, and why its products have become a must-have in lingerie drawers around the world.

What Is Hanky Panky?

Hanky Panky is a US-based lingerie brand founded in 1977, best known for creating some of the most comfortable underwear in the world. What started with a handcrafted lingerie set has grown into a globally recognized label celebrated for its luxurious lace, soft fabrics, and flattering designs.

The brand takes a thoughtful, craftsmanship-driven approach to every piece—prioritizing comfort, fit, and durability. From its signature stretch lace to its eco-friendly materials, Hanky Panky creates lingerie that works for real people with real bodies.

Who Is Hanky Panky For?

Hanky Panky is designed for anyone who values comfort-first, beautifully crafted lingerie. The brand appeals particularly to:

1. Women Who Want Everyday Comfort

If you prefer underwear that feels like a second skin, Hanky Panky is perfect. Their lace and jersey fabrics are smooth, soft, and designed to prevent digging or rolling.

2. Shoppers With Sensitivity to Fabrics

Many popular lingerie fabrics can feel irritating, especially for those with sensitive skin. Hanky Panky’s soft lace and cotton linings are gentle and breathable.

3. People Looking for Inclusive Sizing

One of the brand’s biggest strengths is its wide range of sizes, from petite to plus-size options, ensuring a comfortable fit for every body type.

4. Those Who Want Styles That Last

Durability is at the heart of Hanky Panky’s designs. With proper care, their lingerie maintains color, shape, and elasticity far longer than many other brands.

Key Features of Hanky Panky Lingerie

Hanky Panky stands out in a crowded marketplace thanks to several strong, defining features. Here’s what makes the brand consistently loved by customers around the world.

1. Signature Stretch Lace

Hanky Panky’s Signature Lace is their hallmark—lightweight, flexible, and soft against the skin. Unlike typical lace that can scratch or irritate, this lace is known for its smooth texture and all-day comfort.

The material gently adapts to your curves rather than constricting them, creating a perfect fit without tight elastic bands.

2. Legendary Comfort Thong

The Original Rise Thong, often called the “most comfortable thong in the world,” is one of Hanky Panky’s best-selling products. Customers love that it:

• Doesn’t dig into the skin
• Feels light and breathable
• Offers a smooth look under clothes
• Moves with your body instead of against it

For those who normally avoid thongs, this design often becomes a surprising favorite.

3. High-Quality Craftsmanship

Each garment is thoughtfully designed with attention to detail. From reinforced stitching to stay-put waistbands, the construction ensures long-lasting wear.

Hanky Panky also manufactures many of its products in the USA, ensuring high production standards and consistency.

4. Comfort-Driven Fabrics

Beyond lace, the brand uses:

• Supima® cotton for breathable softness
• Modal blends for lightweight flexibility
• Bamboo rayon for moisture-wicking performance

Every fabric is selected with wearer comfort and durability in mind.

5. Eco-Friendly Values

Hanky Panky has integrated sustainable practices into its production, including:

• Using responsibly sourced materials
• Minimizing fabric waste
• Supporting ethical manufacturing
• Offering eco-friendly collections made with organic fibers

These practices make Hanky Panky a great choice for those who want beautiful lingerie with a smaller environmental footprint.

6. Inclusive Sizing

Hanky Panky offers a thoughtful range of sizes including:

• Petite
• Standard
• Plus-size
• Maternity-friendly fits

This inclusivity ensures that customers of all shapes can find lingerie that truly fits.

Unique Benefits of Choosing Hanky Panky

While comfort is the backbone of the brand, Hanky Panky brings a variety of benefits that go beyond the basics.

1. No-Dig Waistbands

One of the most common problems with underwear is elastic bands that dig uncomfortably into the skin. Hanky Panky’s soft stretch lace eliminates this issue, ensuring a smooth, comfortable fit all day.

2. Invisible Look Under Clothes

The flat seams and stretchy fabrics make Hanky Panky underwear nearly invisible under tight pants, dresses, or skirts—ideal for everyday outfits and formal wear alike.

3. Long-Lasting Durability

With proper care, Hanky Panky pieces can last significantly longer than fast-fashion lingerie. This makes them a cost-effective choice in the long run.

4. Wide Variety of Styles

While the brand is best known for its thong, its product range includes:

• Boyshorts
• Bikini briefs
• Bralettes
• Camisoles
• Sleepwear
• Loungewear

This wide selection makes it easy to build a complete, comfortable wardrobe of essentials.

5. Timeless Yet Trendy Designs

Hanky Panky strikes a rare balance: their pieces feel both classic and fashion-forward. Whether you like something minimal or something bold, you’ll find a style that fits your personal tastes.

Why You Should Choose Hanky Panky

If you’re trying to decide whether Hanky Panky is worth it, here’s what sets the brand apart and why customers keep coming back.

1. Comfort That’s Truly Unmatched

When lingerie feels good, you feel good. Hanky Panky focuses on intuitive design and soft fabrics that make every piece a pleasure to wear.

2. Trusted Reputation

With decades of customer loyalty and industry recognition, Hanky Panky has earned its place as a leading comfort-first lingerie brand.

3. Designed to Fit Real Bodies

Instead of forcing your body into uncomfortable silhouettes, Hanky Panky garments mold to you—supporting your natural shape, not squeezing it.

4. Ethical and Sustainable Values

Their thoughtful manufacturing processes make them an ideal choice for conscious shoppers who want better quality and less waste.

5. Durable, Long-Term Investment

Even though Hanky Panky may cost more than basic lingerie brands, the longevity and comfort make it a worthwhile investment.

Conclusion

Hanky Panky has earned global recognition for a reason. Its dedication to comfort, craftsmanship, and inclusivity makes it one of the most loved lingerie brands today. From the iconic Signature Lace Thong to a wide selection of underwear, bralettes, and loungewear, every piece is designed to help you feel confident and comfortable.

Whether you’re refreshing your daily essentials or exploring new, luxurious fabrics, Hanky Panky offers lingerie that feels as good as it looks. For shoppers who value quality, softness, and long-lasting wear, Hanky Panky is a brand truly worth adding to your wardrobe.