A Million Voices: Exploring the Power of Real People’s Opinions on CarGurus

Jennifer Meza
By Jennifer Meza
16 Min Read

Are you tired of sifting through endless car reviews written by self-proclaimed experts? Wish there was a more authentic and reliable source for finding the perfect ride? Look no further! In our blog post, “A Million Voices: Exploring the Power of Real People’s Opinions on CarGurus,” we delve deep into the world of genuine user reviews and uncover how this treasure trove of opinions can help you make smarter car-buying decisions. Buckle up as we embark on an exhilarating journey, where real voices take center stage in your quest for the ultimate automotive companion.

Introduction to CarGurus

Car shopping can often be an overwhelming and time-consuming process. With the vast amount of information available online, it can be challenging to sift through all the options and determine which car is the best fit for you. This is where CarGurus comes in.

Founded in 2006, CarGurus has become one of the most trusted and popular online platforms for car shoppers. The website’s mission is to provide transparency in the car buying process by empowering consumers with data-driven insights on pricing, dealer reputation, and vehicle availability.

One of the key factors that set CarGurus apart from other car shopping websites is its reliance on real people’s opinions. While most other platforms primarily rely on expert reviews or paid advertisements from dealerships, CarGurus takes a different approach by incorporating authentic feedback from actual car buyers.

The importance of real people’s opinions in the car buying process

The car buying process can be overwhelming, with endless options, features, and prices to consider. This is why many potential car buyers turn to online review platforms such as CarGurus to seek out real people’s opinions on the vehicles they are interested in. But why are these opinions so important in the car buying process? In this section, we will explore the importance of real people’s thoughts and experiences when it comes to making a decision on which car to purchase.

  1. Provides Authenticity and Trustworthiness
    One of the main advantages of seeking out real people’s opinions on CarGurus is the authenticity it provides. Unlike advertisements or marketing materials from car manufacturers or dealerships, reviews from actual customers offer an unbiased and genuine perspective on a vehicle’s performance and reliability. Real people have no vested interest in promoting a specific brand or model; therefore, their opinions are more trustworthy for potential buyers.
  2. Insights from First-hand Experiences
    Real people’s opinions carry weight because they come from individuals who have first-hand experience with the vehicle they are reviewing. They have spent time behind the wheel, testing out its features, navigating its handling in different road conditions, and using its technology systems. This type of information cannot be found in brochures or online specifications but can greatly influence a potential buyer’s decision-making process.
  3. Covers Different Perspectives
    CarGurus allows users to filter reviews by a variety of factors such as demographics (age, gender), location and trim level of the vehicle . This allows potential buyers to read reviews from people with similar backgrounds and preferences, giving them a more well-rounded understanding of the vehicle’s performance and suitability for their needs.
  4. Highlights Positives and Negatives
    Real people’s opinions also provide a balanced view of a vehicle by highlighting both its positives and negatives. While dealerships may only promote the positive aspects of a car, real people have no obligation to sugarcoat their experiences. They can openly share any issues or challenges they have faced with the vehicle, giving potential buyers a better understanding of what to expect.
  5. Influences Decision-making
    Lastly, real people’s opinions play a significant role in influencing potential buyers’ decisions. According to a study by BrightLocal, 91% of consumers ages 18-34 trust online reviews as much as personal recommendations. These reviews can help potential buyers narrow down their options and make an informed decision based on the experiences of others.

Understanding and analyzing reviews on CarGurus

Understanding and analyzing reviews on CarGurus is an essential step in making informed decisions when it comes to buying or selling a car. With over 41 million reviews on the platform, CarGurus provides a vast pool of real people’s opinions about different vehicles, dealerships, and car-buying experiences. These reviews carry immense power and can greatly influence the decisions of potential car buyers.

But how do we understand and analyze these reviews effectively? In this section, we will discuss some key aspects to consider when navigating through the millions of reviews on CarGurus.

  1. Look beyond the star rating:
    The first thing most people tend to look at when checking out reviews is the overall star rating of a dealership or a specific vehicle. While this can give you a general idea about customer satisfaction, it should not be the only factor to consider. It is important to read through multiple reviews and pay attention to the specific details mentioned by reviewers. A low-star rating may not always reflect the true experience of every customer.
  2. Pay attention to language and tone:
    Reading through several reviews can give you an understanding of common themes among customers’ experiences with a particular dealership or vehicle model. Pay attention to the language used by reviewers – are they mostly positive or negative? Do they mention any specific features or services that stood out? The tone of the review can also provide valuable insights into how satisfied or dissatisfied a customer was with their experience.
  3. Take note of common complaints:
    While browsing through numerous reviews , you may come across common complaints or issues mentioned by multiple customers. These could be related to a specific vehicle’s performance, features, or customer service at a dealership. Keeping track of these common complaints can help you make a more informed decision when considering the vehicle or dealership.
  4. Consider the date of the review:
    Customer experiences can change over time, and this is reflected in their reviews as well. Be mindful of when the review was posted – an older review may not reflect the current state of a dealership or vehicle model. Similarly, a recent positive review could indicate that there have been improvements in certain areas.
  5. Look for detailed and informative reviews:
    Some reviewers provide thorough details about their experience with a vehicle or dealership, making it easier to understand the reasons behind their satisfaction or dissatisfaction. These reviews can be valuable in helping you make an informed decision.
  6. Filter by Verified Purchase:
    CarGurus offers an option to filter reviews by “Verified Purchase,” indicating that the reviewer has actually purchased the advertised vehicle from that particular dealership. These reviews can provide an authentic perspective on both the vehicle and customer service received.

How to use CarGurus to find the best used car deals based on reviews

CarGurus is a popular online platform that helps users find the best deals on used cars based on real people’s opinions and reviews. Whether you’re in the market for a sedan, SUV, or truck, CarGurus has a vast database of vehicles from various manufacturers and allows you to filter your search according to your preferences.

Here’s how you can use CarGurus to find the best used car deals based on reviews:

  1. Browse through the “Popular Used Cars” section

The first step is to visit the “Popular Used Cars” section on CarGurus. Here, you’ll find a list of the top-rated vehicles based on user reviews and ratings. You can filter this list by make, model, price range, mileage, and other factors to narrow down your options.

  1. Check out the dealership ratings

Once you’ve selected a few potential vehicles from the popular used cars list or conducted your own search, it’s essential to check out the dealership ratings on CarGurus. This feature ranks dealerships based on their customer satisfaction levels through verified customer reviews.

A high dealer rating means that they have received positive feedback and are more likely to provide quality service and fair pricing.

  1. Read user reviews

After selecting a specific vehicle or dealership, be sure to read through user reviews carefully. These real people’s opinions can give you a better insight into what it’s like to own that particular vehicle or buy from that specific dealership.

Look out for common themes in both positive and negative reviews, such as reliability, maintenance costs, or customer service.

  1. Compare prices

Another useful feature on CarGurus is the “Instant Market Value” tool. This shows you how a specific vehicle’s price compares to similar models in your area. It takes into account factors like the vehicle’s year, make, model, mileage, and features to give you an accurate value.

This can help you determine if the asking price for a particular car is fair or if there is room for negotiation.

  1. Utilize the deal rating system

CarGurus also has a deal rating system that grades each listing from “great deal” to “overpriced.” This rating is based on how the advertised price compares to the Instant Market Value of the vehicle. You can use this feature to identify potential bargains and negotiate with the seller accordingly.

  1. Contact dealerships directly

Once you’ve found a few cars or dealerships that interest you, it’s time to reach out and schedule test drives. CarGurus provides contact information for each dealership on their platform, making it easy for you to get in touch and arrange a visit.

Remember to ask questions about any concerns or doubts that may have come up during your research process.

The impact of pricing and financing options on car buying decisions

The pricing and financing options available for purchasing a car can significantly influence a buyer’s decision-making process. In today’s highly competitive automotive market, manufacturers and dealerships are constantly offering incentives, discounts, and promotional deals to attract customers. These pricing strategies not only affect the overall cost of the vehicle but also play a critical role in shaping consumer perceptions and influencing their buying decisions.

One of the most significant factors that impact car buying decisions is the price of the vehicle. A car is a significant investment for many people, and they want to ensure that they get value for their money. According to a recent survey by CarGurus, 47% of consumers consider price as the top deciding factor when buying a car. This finding highlights how crucial it is for automakers and dealerships to set competitive prices while still maintaining profitability.

However, with so many variables involved in determining the final price of a vehicle – such as model, features, location, etc., – figuring out what constitutes an excellent deal can be tricky for buyers. This is where platforms like CarGurus come in handy; they provide real-time market data on pricing trends and help buyers understand if the listed price is fair or not. By providing transparency in pricing information, these platforms empower buyers to make well-informed decisions based on real market values rather than relying solely on dealership offers.

Another aspect that influences car buying decisions is financing options available to shoppers. With rising costs associated with cars nowadays, most consumers cannot afford to pay cash upfront.

As a result, financing has become an essential part of the car buying process. The type of financing options offered by manufacturers and dealerships can significantly impact a buyer’s decision. For instance, offering low or 0% interest rates can entice buyers to make a purchase, as it reduces the overall cost of the vehicle. On the other hand, high-interest rates may deter potential buyers from making a purchase, as it adds to the already hefty price tag.

Moreover, many people have specific budgets and financial constraints when it comes to purchasing a car. Hence, automakers and dealerships often offer different financing plans to cater to various customers’ needs. For example, some may offer longer loan repayment periods with lower monthly payments for those on tight budgets. Others might provide short-term loans with higher monthly payments but lower interest rates for those who can afford to pay more upfront.

Apart from pricing and financing options, there are also other factors that influence car buying decisions. These include brand reputation, vehicle features and specifications, fuel efficiency, safety ratings, and customer reviews.


The power of real people’s opinions is undeniable, and CarGurus has tapped into this by providing a platform for millions of car buyers to share their experiences. From honest reviews to helpful tips, these voices have created a community that empowers others in the car buying process. So whether you’re in the market for a new vehicle or just want to see what others are saying about your dream car, trust the millions of unbiased opinions on CarGurus as your guide. As we like to say, it’s not just about buying cars, it’s about finding joy in every journey.

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