Japan has a knack for disrupting global markets, and it’s no secret that they’re doing a great job. A perfect example of this is the soaring e-commerce giant, Rakuten. In a country where there are only 52 people earning more than 10 million yen each year, the company has managed to achieve incredible success with their popular shopping platform.
A Brief History of Rakuten
Rakuten, Inc. is one of Japan’s leading online and mobile commerce companies. Founded in 1997, Rakuten has evolved into a global business with a strong foothold in the East Asian market. Rakuten’s expansive online store offers a wide variety of products from all over the world, including fashion, home goods, and electronics. In addition to its own product lines, Rakuten also operates Japan’s largest online auction website, Japan Auctioneer. With more than 100 million registered users, Japan Auctioneer is one of the most popular e-commerce sites in the country.
Rakuten has also entered the Chinese market with its acquisition of China’s top online shopping site 360buy.com earlier this year. Rakuten has made significant investments in technology over the years and enjoys a leadership position in cloud computing. The company also operates its own worldwide network of retail stores known as Rakuten Ichiba. In 2014, Rakuten acquired Skype for $8 billion, establishing it as a key player in the fast-growing digital communications market. Rakuten has been a major sponsor of Japanese professional baseball teams Domei Nippon Pro Baseball (DNPB) and Pacific League (PL).
Why You Should Shop on Rakuten
There are many reasons why you should shop on Rakuten. First and foremost, Rakuten is one of Japan’s leading e-commerce platforms, and as such, it offers a wide range of products from a variety of different companies. This makes it a great place to find high-quality items at affordable prices. Additionally, Rakuten operates much like the Google Play and Amazon stores in the U.S., so you can be sure that all of the products that you purchase from Rakuten will be compatible with your devices. Lastly, Rakuten is one of Japan’s most popular internet platforms, meaning that there is a good chance that you will be able to find what you’re looking for here.
What are the Brands Available On Rakuten
There are a ton of brands available on Rakuten, including The North Face, Nine West, Roots, Levi’s and Nike. Rakuten is also a great resource for Japanese fashion items not available in other stores.
Best Time of Day to Shop Online on Rakuten
To shop online, the best time of day to do so is either morning or evening. This is according to Rakuten, Japan’s second-largest e-commerce platform, as cited by The Japan Times. They claim that during these hours, shoppers are more likely to have the energy to complete their transactions and be more buyers. Evening shoppers on the other hand are said to be more selective in what they buy and are more likely to take the time to read reviews before making a purchase.