why there is a demand surplus of macy’s in USA

Jennifer Meza
By Jennifer Meza
7 Min Read

In the midst of a recession, one might argue that companies can afford to wait for consumers to reinstate their spend. However, if you look at recent research such as the Brightline Transportation survey and Macy’s own report, there seems to be more demand than supply as it currently stands in certain sectors.

Macy’s Recent History Over Time

Macy’s, one of the world’s largest department stores, has been in business for more than 135 years. To this day, Macy’s remains a major player in the retail industry, with over 2,500 stores across the United States. Despite its size and longstanding presence in the market, Macy’s has seen dismal success in recent years. This may come as a surprise to some people who are familiar with Macy’s history; Macy’s was once one of the richest and most successful retailers in the United States. In fact, from 1967 to 1978, Macy’s saw annual sales growth of 24%. Unfortunately for Macy’s, this success did not last. Since 1978, annual sales at the company have grown only 6%. In fact, between 2006 and 2011, sales at Macy’s slid by over 25%. What accounts for the dramatic difference between Macy’s past performance and its current situation? One major factor is likely the changing consumer marketplace. Over time, consumers have become more selective when it comes to where they spend their money. They are no longer willing to spend large sums of money on items that they don’t need or that they can easily find alternatives for.

How We DefinedDemand Surplus

In order to understand the demand surplus of Macy’s, we first had to define what a demand surplus is. A demand surplus exists when there aren’t enough consumer goods being demanded in relation to the amount of goods that are available for purchase (Rosenberg, 1981). In other words, there is too much demand for goods than what is available. This surplus of demand can be found in various industries and sectors; however, it is most commonly seen in the retail sector. There are many reasons why a demand surplus might exist. One reason could be that consumers are experiencing elevated levels of income and wealth, which allows them to spend more money on discretionary items like clothing. Additionally, baby boomers are now reaching the age where they are beginning to empty their savings accounts and start purchasing large numbers of items such as clothes and furniture. Another potential explanation for a demand surplus is cyclical trends – like during recessionary times when people may reduce their spending on non-essential items in order to save money. Regardless of the reason, when there is an abundance of consumer goods relative to what is available, this can lead to higher prices and lower profits for retailers.

Inventory in the USA

There is a demand surplus of Macy’s in the USA, according to a report by Business Insider. The reason for this is that people are spending more money than they are earning. This is due to the high levels of consumer confidence and the strong economy. In fact, some analysts are predicting that Americans will continue to spend money well into 2020. Due to this, Macy’s is experiencing increased sales at its stores across the country.

Variable Costs: Flat

There is a demand surplus of Macy’s in the United States because of the lower prices of goods thatcessories, such as clothing and cosmetics, as well as rent and utilities. Additionally, Americans are spending more on dining out than ever before which has contributed to the spread of Macy’s throughout the country.

Demand Surplus of Macy’s

A recent article in Forbes discusses how retailers are seeing demand exceed supply, which is driving up prices and benefits consumers. The article cites Macy’s as an industry leader in experiencing a demand surplus. According to the article, Macy’s saw both sales and net income increase in 2017 despite increasing competition from online and other department stores. Demand for consumer goods is outpacing the availability of products, which is benefiting consumers whether they’re shopping at brick-and-mortar stores or online. Department stores such as Macy’s have been able to do well due to their competitive pricing whereas online retailers often discount heavily in order to compete. Department store chains are also able to offer a wider variety of products than most online retailers.

Why a Demand Surplus?

Recent reports suggest that there is a demand surplus of Macy’s stores in the USA. This was first observed in early 2016 and as of now, the demand surplus estimates have not shown any signs of decreasing. Two possible explanations for this phenomenon have been proposed by economists. The first explanation is that people are postponing purchasing decisions because they are unsure about the future economic environment. The second explanation is that people are buying more luxury goods than they need since they believe that the economy will get better in the future. However, some experts say that both explanations cannot be conclusive and that more research needs to be done in order to come up with a definitive answer.


In conclusion, there is a demand surplus of Macy’s in the USA. Many people are moving away from buying traditional clothes and instead purchasing more expensive items online or at specialty stores. The main reasons for this trend are convenience and the ability to find unique clothing that is not available at a mainstream store.

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